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Pada masa-masa awal Web, para pelopor pemasaran digital seperti AT&T menciptakan iklan digital pertama yang dapat diklik1. Ketika mesin pencari bermunculan pada pertengahan hingga akhir 1990-an, bisnis mulai mengoptimalkan halaman World wide web mereka untuk mendapatkan visibilitas dan mengarahkan lalu lintas ke situs Website mereka. Ini adalah contoh pertama dari pengoptimalan mesin pencari (Search engine optimisation).
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Hal ini disertai dengan batas baru dalam large info karena organisasi memperoleh kemampuan untuk menganalisis data dalam jumlah besar untuk membuat kampanye iklan yang dipersonalisasi.
Text marketing can get to your entire audience right away, but You may also group your contacts for qualified campaigns.
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